Merchandising

Goods under control

Consumers have been buying their goods in supermarkets, hypermarkets and the on independent market for many years. Whenever they go shopping, they assume that they will always find everything in the same place on the same shelf in sufficient quantities, marked with the right price tag. The customer takes this basic rule for granted. A service called Merchandising is needed for the proper functioning of this basic condition of sale.

At ppm factum, we perceive all changes and trends that are changing very quickly in FMCG. Based on the data, we communicate with our clients and deal with any adjustments in the service visit plans, their length and frequency. Thanks to our systems, we can maximize the efficiency of planning and the time we have available to service our clients’ goods and we can properly allocate and target it.

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Merchandising with ppm factum

Keep your goods under control. Leave the concerns about stocktaking and purchasing to us.

Thanks to Merchandising Service, you will support not only the marketability of products, but also your brand. Merchandising services will ensure that your goods will be in sufficient quantity in places where a fundamental purchase decision is made. Online reporting and photo documentation from previous service visits have long been an absolute standard, which allows us, among other things, to control the quality of the service performed and to react quickly to new situations.

Service details

How does ppm factum’s Merchandising Service work?

An experienced merchandiser is responsible for coordinating the goods and their placement and replenishment. Their task is to ensure that the right products are in the right place, at the right time and at the right price. To check the current stock in the store, we use a unique reporting system with GPS location.

We create an attractive and effective presentation of products at the point of sale. Efficient placement of products on the shelf will ensure that they are easily visible and available to customers.

Our goal is to create an attractive environment that will attract customers to make their purchases

Together with the reports, you will receive photo documentation of the primary section, secondary display, sell-out rate of specific products, current prices, leaflet discounts and the presence of new goods on the shelf. Working merchandising becomes a well-functioning control system for compliance with business conditions between suppliers and retail chains.

Take advantage of our experience and find out why a perfectly mastered merchandising will help your business!

Merchandising is a comprehensive service ensuring the availability of goods, preventing its outages, ensuring that the right POS material and price tag are placed on the product, ensuring the construction of secondary displays, checking the expiration of goods and other related services. It is a dynamic and fast-growing sector. These services must continue to adapt to changes, maintain their flexibility and focus on efficiency.

The emphasis will be on digital technologies also in this sector from our point of view, which is why we are already testing a completely new view of the ‘shelf’ through the Image Recognition technology which, among other things, can process data on the level of stock based on monitored sales (when the customer grabs the product and puts it in the basket), perform analysis of the displayed goods on the shelf, etc.

At ppm factum, we perceive all changes and trends that are changing very quickly in FMCG. Based on the data, we communicate with our clients and deal with any adjustments in the service visit plans, their length and frequency. Thanks to our systems, we can maximize the efficiency of planning and the time we have available to service our clients’ goods and we can properly allocate and target it.

Merchandising is a comprehensive service ensuring the availability of goods, preventing its outages, ensuring that the right POS material and price tag are placed on the product, ensuring the construction of secondary displays, checking the expiration of goods and other related services. It is a dynamic and fast-growing sector. These services must continue to adapt to changes, maintain their flexibility and focus on efficiency.

The emphasis will be on digital technologies also in this sector from our point of view, which is why we are already testing a completely new view of the ‘shelf’ through the Image Recognition technology which, among other things, can process data on the level of stock based on monitored sales (when the customer grabs the product and puts it in the basket), perform analysis of the displayed goods on the shelf, etc.

At ppm factum, we perceive all changes and trends that are changing very quickly in FMCG. Based on the data, we communicate with our clients and deal with any adjustments in the service visit plans, their length and frequency. Thanks to our systems, we can maximize the efficiency of planning and the time we have available to service our clients’ goods and we can properly allocate and target it.

  • smart inventory management
  • the opportunity to be where your customers are
  • supervision and control over the condition of your goods
  • valuable feedback through reports and monitoring
  • overview of competition prices and news
  • satisfied customers who found what they were looking for

Replenishment – is a critical activity ensuring that the customers always find the product they are looking for. It is always important to have the right stock monitoring system and to set minimum and maximum stock levels for each product. Systematic and regular replenishment of goods minimizes incomplete shelves and thus loss of sales for our client.

Secondary placement – a place where special offers, new items or seasonal products can be presented. We support our clients’ sales by secondary placement in strategic parts of the store to attract customers. We motivate the customer through secondary placements to increase the average shopping basket, when customers buy other products that act impulsively on them.

Implementation of POS materials – as part of the promotions at the point of sale, we place POS materials and advertising elements located around cash registers or near products or secondary placement. We inform the customer about discounts, promotions, contests and other important information.

Reporting feedback from POS – monitoring and reporting are key to assessing the success of merchandising activities. We monitor all parameters for a detailed analysis of customer reactions and other metrics. Data collection includes OOS monitoring, the success rate and effectiveness of promotions; together with our clients, we ensure a more effective merchandising service.

We provide all data to our clients using the timeless Power BI portal, which provides a number of advanced options, including the connection of several data sources. If the client is interested, we provide processing through our Retail Audit Division in the form of presentations, which may also include our recommendations and may also be supported by a personal presentation.