Brand
Activation

Brand for the 21st century

Brand Activation is a key element in building a strong connection between a brand and customers. It is a strategy that presents your brand and connects it with customers’ emotions and needs.

At ppm factum, we create innovative and experiential campaigns to create a deeper connection between the brand and its customers. Take advantage of a unique opportunity to present your brand in a dynamic and memorable light. Customers are now no longer just passive observers, but active participants. If you want your brand to stand out and reach the widest possible range of potential.

0K
in-store promotions
every year
0
active
hostesses
0
festival & outdoor
activation clients

Brand Activation with ppm factum

At ppm factum, we believe that Brand Activation events are an integral part of the marketing mix thanks to personal contact and emotions. That’s why we put our heart into each and every project. We build on the combination of creative ideas and perfect execution. You can keep calm and enjoy your event thanks to a team of experienced project managers.

Brand Activation with ppm factum includes effective brand and product presentation, product promotion at the place where purchasing decision is made, provision of experienced and nice hostesses for a positive atmosphere, unique location, creative ideas and thorough technical support. We also provide feedback in the form of photo documentation and evaluation of the success of the entire event.

Service details

Hostess or Brand Ambassador?

It is crucial for many companies to present their products or services to their consumers physically and in person, even in today’s electronic age. Using hostesses and promoters for promotion is still an integral and logical part of their marketing mix. Whether you want to present fast-moving goods in retail, a corporate conference, a social gala or a music festival, we are always ready to understand and perfectly implement the requirements of any client (your requirements). Our goal is to provide you with the right ambassadors for your brands. An elaborate and time-proven recruitment system, an experienced team of regional managers and a stable network of hostesses and promoters throughout the Czech Republic have made us one of the leaders in providing these services for more than 15 years. It is a priority for us to ensure a highly professional output, which is why we always emphasize high-quality and timely training, regular inspections and subsequent evaluation. The fair remuneration policy makes us a sought-after employer and allows us to keep a database of several thousands of contacts throughout the Czech Republic and Slovakia. We can thus fill any position according to your specific requirements with exceptional success. We’ll introduce your brands to end-consumers like no one else.

We consider ourselves real experts in organizing consumer competitions for retail. ppm factum a.s. has been operating in various areas in retail for more than 15 years. We provide our clients with a diverse mix of services through various divisions, through merchandising, tasting and sampling, to consumer behaviour surveys. With this know-how, we are well informed about this environment and can better respond to the current needs of consumers of all target groups in various sectors. We are competent, creative and we know the data and the environment. We will create a tailor-made consumer competition that can attract your customers and increase the sales of your products or services. We will engage customers in interaction with your brand and create a positive shopping experience. We work with competitions of various types and formats to increase customer engagement, loyalty and involvement. We can cover all the steps in the entire process, from the design of the mechanisms, through the creation of a creative concept to the production and distribution of POS.

Team building and corporate events can be a powerful tool for strengthening team spirit and efficiency in the work environment if they are well organized and adapted to the team’s and company’s needs. They can be fun and educational or a combination of both. Organizing such events requires careful planning, communication and coordination of various aspects and it is usually worth entrusting it to the hands of an expert. We are here for you. We will be happy to plan attractive and innovative tailor-made solutions and organize everything from A to Z. We will help you set the goals and purposes of your event, select a suitable location, prepare a program, activities and a budget. We will also ensure all logistics and organization on site. We can also communicate effectively with participants. Subsequent evaluation of the entire event is a matter of course. If you are planning a team building, training, small Christmas party, management meeting with foreign participation or a large corporate conference, give us a try. We believe that you will appreciate working with professionals who really enjoy their work.

Our team isn’t afraid of any challenge in the field, adverse weather or a long night shift. Our only goal is the client’s satisfaction and the meeting their requirements and assignments. We specialize in the planning, activation, organization and implementation of various festival, concert or sports events. Our client-oriented and well-cooperating internal teams with many years of experience are a guarantee of work well done. Cooperation with our clients has various forms and settings. From the complete coverage of the project, including the creative concept, to the professional implementation on site. We will transport, build, solve, store. Our warehouse is available to our staff and clients 24/7.