retail audit výzkum trhu a marketingový výzkum
retail monitoring brand positioning a brand awareness
interaktivní merchandising segmentace a typologie
hostesky a promo týmy testy marketingové komunikace
prezentace a ochutnávky kvant. průzkum, omnibus, tracking
in-store podpora prodeje focus groups, individuální explorace
promotion a road shows sociologický výzkum
prodejní týmy na klíč výzkum veřejného mínění

ppm factum – tailor made marketing services

ppm factum group clients are provided with a unique combination of marketing research, direct marketing and sales support. Our clients appreciate synergies and consistent solutions of all their marketing needs.

Represented with solely Czech capital and with consolidated turnover of more than 500 M CZK (over € 20 M), ppm factum group is the biggest player on the local market. Our customers benefit from

ppm factum group benefits from the experience of ppm europe and Factum Invenio, agencies that remain independent legal units. “Services that we provide together cover identification of market opportunities, marketing research and point of sales monitoring up to marketing consulting and implementation of specific sales support activities. This enables us to provide our clients across all Central and Eastern Europe with complex marketing services all at once””, explains Pavel Říha, Commercial Director of ppm factum for Central Europe.

To big extend, the group is also engaged in Public Opinion research. This field makes Factum Invenio one of the most famous research agencies in the Czech Republic. Jan Herzmann, Managing Partner of ppm factum and Executive of Factum Invenio, personally responsible for this research area, adds: “Besides marketing research that represents the biggest part of our activities, we have an ideal opportunity to develop absolutely neutral, methodically perfect social and political research within a strong, politically fully independent group.”

Information on ppm europe

The company ppm europe (and its legal predecessors) has been providing its services since 1999. Based on deep knowledge of the Czech and Slovak market, it is well known among industry professionals. In the last years the company has expanded its services across the territory of all Central and Eastern Europe including Russia. The company consists of 30 qualified specialists and more than 1.600 external staff – auditors, merchandisers and sales consultants. In the Czech Republic it is the biggest agency providing marketing services and complex marketing solutions: retail audit, sales team efficiency evaluation, merchandising, sales promotions, tastings and sales team outsourcing. Since 2011, creative proposals of marketing communication have been a new part of ppm europe services.

ppm europe is a member of European Field Marketing Partners (EFMP) association and certified along with ISO 9001. To maximize quality of its services, the company strictly follows methodical rules and ethical principles of EFMP an ISO requirements.

For further information please go to www.ppm.cz.

Information on Factum Invenio

Factum has offered marketing services since 1991 when it was established as one of the first private market research agencies in former Czechoslovakia. It is recognized for its deep knowledge of the Czech society and market. In addition to classical marketing research, Factum Invenio provides also marketing consulting and design of complex marketing solutions. With its 30 highly qualified associates and almost 1000 well-trained interviewers, Factum ranks among the top 10 research agencies in the Czech Republic. In 2005 it has established the Factum Group, an international network of research agencies active in Central and Eastern Europe and currently covering 11 countries.

Factum Invenio is a member of the global association of research professionals ESOMAR, member of SIMAR (Association of Market Research and Public Opinion agencies), the Czech Marketing Association, the French-Czech Chamber of Commerce and the British Chamber of Commerce in the Czech Republic. To maximize quality of its services, Factum Invenio strictly follows the methodical rules and ethical principles of these organizations in interviewing and data processing.

For further information please go to www.factum.cz.

Thanks to extensive experience of both agencies and deep market knowledge we are ready to meet complex marketing needs of demanding clients.

Contacts:

ppm factum
Pavel Říha
gsm: +420 775 799 909
riha@ppmfactum.cz

Factum Invenio
Jan Herzmann
gsm: +420 731 403 699
herzmann@ppmfactum.cz